EA CEO RICCITIELLO: XBOX 360 doesn’t stand a chance of beating the PS3 Brand

Since the launch of the PS3, Sony and Microsoft have been in fierce battle to win the console war and become the most prominent gaming brand in the world.
Previously Sony was the undisputed leader with the Playstation 2, the most successful and best – selling gaming console of all time. However, this time around the PS3 is facing extremely steep competition from Microsoft’s Xbox 360.
 
Despite this, the CEO of Electronic Arts (EA), John Riccitiello, is sticking with Sony and says that the Xbox doesn’t stand much of a chance of beating the PS3 brand. Riccitiello’s statements are supported by Sony’s strong sales of the PS3 outside the US, the PS3 is beating the Xbox 360 in sales in most other areas outside the US especially in Japan, where Sony has a distinct home advantage and the Xbox’s presence in the Asian market is almost irrelevant. Sony’s international dominance is evident with the number of fans on the official Playstation Facebook page, the Playstation has an ever growing 7,500,000 fans whereas the Xbox only has 5,700,000 fans.
Riccitiello said: “Microsoft’s brand, the Xbox, does not really compare to the PlayStation brand outside the US. I believe the international market is very important, so no matter how much Microsoft is able to increase sales in the US, it is still on an impossible mission because Sony’s brand is so strong”.
Had it not been for the PS3’s initial pricing blunders, the PS3, probably would be ahead of the Xbox in the North American market, however the new motion gaming battle could prove beneficial to Microsoft given the Kinect becomes a raging success. Though, the PS3 brand Riccitiello states is too strong to ‘bury’.